In December, 1366 instances of foreign words were detected by presenters of 15 television channels, and in January, this number was 1460. In February, this number dropped to 864.
Medianews.az reports that, according to experts, presenters' language should be fluent and correct, and they should avoid unnecessary foreign words. Presenters can demonstrate their professionalism by communicating with the audience clearly and using the richness of the local language.
The language of television presenters should not only be fluent and correct but also appropriate for broadcast culture. Broadcast culture means that during communication with the audience, the presenter should use careful, respectful, and understandable expressions, and their choice of words should be at a professional level.
In short, excessive use of foreign words by presenters harms the purity of the language as well as affects the viewer's ability to comprehend the news or program.
Therefore, presenters should use the rich vocabulary of the local language in their speech, construct their expressions clearly and precisely, and at the same time pay attention to maintaining ethical behavior and cultural principles during the broadcast.
Such an approach not only increases the professionalism of television presenters but also serves to establish a reliable and quality connection with the viewer. Presenters who pay attention to broadcast culture also enhance the prestige of the media in society and contribute to the preservation of the local language.